Say goodbye to traditional SPF brands, DARLING!
For us, SPF stands for Stay Pretty Forever.


DARLING is a Made in Italy premium suncare and skincare brand about skin-loving, high performance products.
DARLING innovative SPF formulations are vegan, cruelty free, dermatologically tested, nickel and paraben free. They are enriched with powerful skincare active ingredients offering anti-aging, anti-oxidant, hydrating and soothing properties
DARLING sunscreens are non-comedogenic and offer broad spectrum protection from UVA, UVB, Blue Lights and Pollution
In order to ensure the highest and safer UV protection and in order to create performing, relevant formulations with a feather light, highly absorbing texture, DARLING has combined the best next-gen UV filters available on the market with powerful skincare actives ingredients such as hyaluronic acid, niacinamide, squalane and powerful plant extracts boasting moisturising, anti-aging, anti-oxidant and soothing properties.
Darling is for everyone, every skin type including the most sensitive ones & every skin tone, from extremely fair to dark skin tones. No dullness and no white-cast guaranteed
DARLING SPF and skincare products are sustainable at heart featuring environmentally & Reef safe formulations and 100% recyclable packaging.
You can say goodbye to traditional SPF brands, Darling!!!

Just like an Haute Couture dress!
Because your SKIN will always be your BEST DRESS.


Our range of products are 100% Made in Italy, this means simplicity, beauty, craftsmanship and quality in every single detail.
Simplicity is the key feature of products texture: white, feather-light and silky. Beauty lies in the design: essential, elegant and bold. High quality and know-how lie in the performance of our products and their formulas.


Too often the product category ‘sunscreen products’ was associated with unattractive sphere of products associated with duty rather than pleasure.
We designed a wardrobe of sunscreen that are incredibly good they feel nice to wear and are completely different from everything you have tried before!


Unbound is a proudly South African Brand that wants to create a new equation in the world of cosmetics bringing together luxury and sustainability with the notion of pleasure.
Unbound chooses to Redefine the codes of Beauty and to reframe sustainability as the ultimate beauty luxury.
A philosophy that implies a concept of luxury that makes life more beautiful all while respecting the planet and its people.